Fractional CMO Services
Supercharge Your Brand With Expert Marketing Services
ThinkpinTK™ offers expertise across the full spectrum of marketing. From strategy development to digital marketing to sales enablement and more, I bring a holistic approach and solutions that are built to elevate your brand, engage high-value clients, and drive measurable results.
01
Growth Marketing Strategy and Planning
Effective Growth Marketing strategies focus on helping your firm expand by attracting the right clients, keeping them engaged, and maximizing your revenue potential. Unlike traditional marketing, growth marketing takes a data-driven, adaptable approach to ensure you see real results and long-term success.
02
Digital Marketing
Digital Marketing focuses on helping your firm grow by reaching and engaging the right target audience. It takes a strategic approach to marketing, using proven techniques to increase your visibility, attract potential clients, and build lasting relationships.
Services Include:
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Website Optimization: Making sure your website is easy to find and navigate, so visitors stay and take action.
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Content Creation: Crafting engaging articles, social posts, and emails to share your expertise and connect with your audience.
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Social Media: Creating a social presence that keeps your business top-of-mind and builds community.
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Email Marketing: Developing campaigns that keep your clients informed, engaged, and coming back for more.
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Search Solutions: Helping your business show up on search engines like Google, so customers can find you easily.
03
Content Marketing
Build meaningful connections by creating and sharing valuable information that speaks to your clients' needs and interests. This approach goes beyond traditional advertising, focusing on delivering useful, engaging content that positions your brand as a trusted resource.
Services Include:
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Blog Writing and Articles: Crafting informative and engaging articles that answer your clients' questions and show your expertise.
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Social Media Content: Developing posts that resonate with your audience, sparking conversations and building a community around your brand.
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Email Newsletters: Sending regular updates that keep your clients informed, share helpful tips, and strengthen client relationships.
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And more...
04
Sales Enablement and Support
At ThinkpinTK™, we provide Sales Enablement and Support services designed to equip your team with the tools, resources, and insights needed to connect with prospects, nurture leads, and close deals more effectively. From tailored proposals to targeted content, we ensure your team is prepared to engage clients at every stage of the buying journey, increasing their confidence and effectiveness.
Services Include:
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Customized Content: Developing presentations, case studies, and one-pagers that highlight your solutions, making it easier for your team to communicate your value to potential clients.
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Proposal Development: Crafting client-centered, persuasive proposals that clearly showcase your expertise and solutions.
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Lead Scoring and Prioritization: Using data to help your sales team identify high-priority leads, so they can focus on prospects with the highest potential to convert.
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CRM and Technology Integration: Streamlining tools like Customer Relationship Management (CRM) systems, so your team has quick access to insights and client information.
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Performance Metrics and Feedback Loops: Tracking sales performance and gathering feedback to continuously refine sales strategies and address any gaps.
05
Account Based Marketing (ABM)
Account-Based Marketing is a strategic approach to client engagement, helping you build stronger relationships with high-value clients, increase loyalty, and drive sustainable growth. By focusing on the accounts that matter most, we can maximize the return on your marketing efforts and achieve measurable results.
Services Include:
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Target Account Selection and Segmentation: Identifying and segmenting key accounts based on revenue potential, strategic alignment, and growth opportunities to focus efforts where they’ll have the greatest impact.
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Personalized Content Development: Crafting customized content and messaging that speaks directly to the unique needs, challenges, and goals of each target account, increasing engagement and relevance.
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Multi-Channel Campaigns: Implementing cohesive, multi-channel campaigns to engage key decision-makers within each account and create consistent touchpoints.
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Data-Driven Insights and Metrics: Using account-level data and analytics to refine strategies, track engagement, and measure the effectiveness of ABM campaigns for continuous improvement.
06
Lead Generation
Develop and execute creative multi-channel campaigns that drive qualified leads and create market interest.
07
Data & Analytics
Leverage data and analytics to drive informed decision-making, uncover trends, create effective marketing strategies, measure campaign effectiveness, guide strategic initiatives, and demonstrate ROI.
08
Marketing Operations & Tech Stack
Streamline marketing efforts and track performance with the power of data-driven and AI insights with the optimal marketing tech stack. Services include the implementation and/or optimization of marketing automation tools, AI technologies, and data analytics to enhance targeting, personalize client interactions, and maximize campaign efficiency.
09
Brand Development and Management
Build, grow, and manage a strong brand identity - including creating brand guidelines, ensuring brand continuity, and developing messaging for both your firm's corporate and employer brand.
10
Elite Talent
As part of providing comprehensive services and solutions for marketing, I offer complimentary/supplementary resources via a curated network of exceptional freelancers and partners, providing top-tier marketing execution without the overhead of a full in-house team.
