Think Strategic. Act Decisively. Grow Smarter.
About ThinkpinTK™
ThinkpinTK™ is built on the principle that growth isn’t just about having the right ideas, it’s about executing them effectively. Firms and businesses today need more than a strategy; they need a structured, actionable approach that drives measurable results. That’s where we come in.
We provide clear, practical solutions that help accounting firms and businesses scale smarter, modernize marketing, optimize leadership, and integrate technology effectively, all without overcomplicating the process. Whether refining your strategy, launching a new service, or strengthening your market position, ThinkpinTK™ brings the expertise, structure, and execution power to get it done.
About TK
Tracy Kapteyn - Fractional CGO / CMO
TK is a strategic growth and marketing executive with a track record of helping firms and businesses transition from traditional models to modern, scalable, and high-performing organizations. With deep expertise in business strategy, digital transformation, and marketing acceleration, TK takes a hands-on approach, guiding clients from vision to execution.
With a career spanning wireless communications, recruitment marketing, digital transformation, and SaaS, TK has consistently been ahead of the curve, helping industries evolve, adopt new technologies, and implement strategies that drive real, sustainable growth. Today, TK applies this forward-thinking, results-driven approach to help firms and businesses in accounting and beyond navigate change and achieve success.
What Makes ThinkpinTK Different?
Vision to Action
We don’t just create strategies, we implement them. Our structured approach ensures firms and businesses don’t just plan for growth; they achieve it.
TK's Skinny Playbook™
Our rapid-execution framework ensures quick, high-impact wins while laying the foundation for long-term success. Think action, not just ideas.
Data-Driven, Technology-Optimized
Growth isn’t guesswork. We use data, market insights, and AI-enhanced strategies to inform decisions, optimize marketing, and streamline operations.
Deep Industry & Multi-Industry Expertise
With experience across multiple industries, including accounting, SaaS, recruitment marketing, and wireless technology, we bring fresh, outside-industry perspectives that challenge outdated models and introduce new pathways to success.
